Every member has a story worth asking about.

What's it actually like to co-build a tech startup with no prior network or experience?

Over coffee and croissant, Heleen Willemsen will share her journey as co-founder of Airflora, a Belgian tech startup helping daycares monitor and improve their indoor air quality. She'll talk about how she ended up in the startup world, how to navigate the co-founder relationship, and how selling evolved from an unfinished product to something people love. Airflora is a small but growing company, so she will also talk about the time and pivots it took to find out which way to go, and how they handle the new challenges that come with growth.

Ask your questions about anything: sales, growth, bureaucracy, user research, operations, automation… all while enjoying your croissant. It's a candid look at one specific kind of entrepreneurship, namely a product-led tech startup built with a co-founder. If your own focus looks different, you're just as welcome, of course.

Coffee, Tea and Pastries will be served.

About our speaker, Heleen Willemsen

Heleen is co-founder of Airflora, a tech startup helping daycares monitor and improve their indoor air quality. She studied linguistics and business communication, which led her into the startup world through customer-facing roles. After a short period of freelancing, she co-founded Airflora with a former colleague 3 years ago. Coming from a family of medical professionals, she is especially motivated by creating a healthier environment and making technical topics tangible for everyone. She's hosting this breakfast to share the honest view of what building a tech company really involves.