What makes someone choose your event, and leave feeling it was worth their time?

A successful event starts long before booking a venue or sending invitations. It begins with a clear purpose, an understanding of your audience and thoughtful choices about how people will connect and participate.

Join Senio event manager and Impacta Consulting founder & CEO Isabella Sofia De Gregorio for an interactive Masterlab that will help you turn an initial idea into a focused event concept. Whether you are planning a workshop, a community gathering, a launch or a professional networking event, a policy panel, a conference or congress, you will apply a practical framework to an idea of your own.

During the session, you will:

• Define your event’s purpose and what you want participants to take away.
• Identify your audience and what would make attending worthwhile for them.
• Choose a format that supports meaningful interaction and participation.
• Map the participant experience, from the invitation to the follow-up.
• Identify the resources, constraints and next steps needed to move forward.

You will leave with a one-page event concept to develop further, plus feedback from fellow members.

No event management experience is required, just curiosity and an idea you would like to explore.

Note: participants are invited to come with an event idea they would like to develop. This can be a real project or an early-stage idea; no preparation or research is required.

The ticket:

• €5 (fees excl) contribution towards a light breakfast with pastries, tea and coffee.

About our speaker
Isabella Sofia De Gregorio is a Senior Event Manager, consultant and entrepreneur based in Brussels.

She is the founder and CEO of Impacta Consulting, Founder and Executive Director of Eduxo.eu - European Network for Democracy and Equality, with experience leading international teams and events. She has organised events worldwide, including at the European Parliament, European Commission, United Nations, leading hospitals and universities, and major Hotels and Conference Centres like the Hilton in Geneva, Switzerland and the Lisbon Congress Centre in Portugal.

She proposed this Masterlab to help fellow members turn their ideas into purposeful gatherings that people want to attend.

Her approach combines clear planning with attention to the participant experience.

Connect with her on LinkedIn